Brighten up.

EXPERIENCE
Red Bull Illume
What: Fifty illuminated life-size action and adventure photographs light up the night in Piedmont Park, plus photography lectures and athlete meet-and-greets over ten days.
Why: An opening bash with Red Bull athletes, demos by top photographers, and a bar so you can booze and peruse.
When: Thru Mar. 30. Daily, dusk-11 p.m. Opening party, tonight, 8 p.m.
Where: 1071 Piedmont Ave. NE, nr. the 10th St. side of the park, inside the Charles Allen Gate, Midtown.

BROWSE
39x43 Pop-Up Shop
What: A temporary shopping option, named for the Mason-Dixon latitude, showcasing locals such as Red’s Outfitters, Clay + Bros., Andover Trask, Morgan Kylee, Katharine Kidd, and more.
Why: An ABV pop-up art gallery and a Callie’s Biscuits cooking demo and book signing.
When: Sat., 10 a.m.-7 p.m.; Sun., 10 a.m.-5 p.m.
Where: Shops Around Lenox, 3400 Around Lenox Rd. NE, Buckhead.

SAVE
Atlanta Activewear Sample Sale
What: Loads of top-notch fitness wear from MPG, Tonic, Nux, Anue Yoga by New Balance, Avani, BodyRock Sport, and more, starting at just $15.
Why: Marathoners, pick up fresh gear; spectators, cheer on the runners before shopping.
When: Fri., 11 a.m.-7 p.m.; Sat. & Sun., 10 a.m.-7 p.m.
Where: 996 Virginia Ave. NE, Virginia Highland (404-532-1975).

IMBIBE
Georgia Craft Beer Fest
What: Sip suds from local and regional breweries such as Three Taverns, SweetWater, Wild Heaven, Southbound, and more at Red Brick Brewing Company’s HQ.
Why: Music by tribute bands Gimme Hendrix and Abbey Road Live, plus Jambodia (Red Brick Brewing Company’s all-star funk band).
When: Sat., 1-6 p.m.; VIP, noon-6 p.m.
Where: 2323 Defoor Hills Rd. NW, Westside (404-355-5558). Tickets ($40-$75) at xorbia.com.

Photo: Dimitrios Kontizas / Courtesy of Red Bull Illume